|CR at HOCHTIEF|
|Awards, Ratings and Rankings|
|Attractive working environment|
|Sustainable products and services|
|Active climate- and resource protection|
In our sustainability activities we concentrate on the most significant topics that drive long-term value creation for our Group. With this materiality approach we comply with the Principle of the Global Reporting Initiative to cover aspects that reflect the organization’s key economic, environmental and social impacts; or substantively influence the assessments and decisions of stakeholders. To define materiality, we use different instruments.
HOCHTIEF has identified as stakeholders those groups which significantly influence the economic, ecological, and social performance of HOCHTIEF or may do so in the future, as well as those groups which are significantly affected by our Group’s economic, ecological, and social performance or may be affected in the future. This was based in particular on our experience from longstanding customer relations, our project business, communications work, and regularly conducted market surveys.
In order to check the validity of the sustainability focus areas that we have identified and to adapt them where necessary, we have conducted an online survey among selected stakeholder groups on a regular basis for several years. The aim is to establish a relevance assessment and to prioritize the focus areas for HOCHTIEF.
The 2016 materiality analysis confirms the orientation of HOCHTIEF's sustainability strategy. In that year, we added the focus area of Procurement to the CR program, thus responding to the developments and requirements of our business as well as to the needs of our stakeholders. At the same time, the focus areas of "Active Climate Protection" and "Resource Protection" were summarized as one item. The CR program is regularly reviewed.
We also attach great importance to transparency in liaison with stakeholders. We seek goal-oriented dialog with representatives of industry, government, and society, our business partners and investors at local, national, and international level. Our policy of providing open, timely information equips stakeholders to build a picture of the company and reach decisions. In return, this active dialog with stakeholders enables HOCHTIEF to take their requirements, wishes, and expectations on board in its business activities and continue the selective development of our products and services.
In an open discussion with representatives of the key stakeholder groups at HOCHTIEF at corporate headquarters, participants evaluated the relevance of the focus areas again in 2016 and added their requirements, experiences, and ideas. Impulses included sustainability as a service and the communication of sustainability targets (see presentation).
Board member Nikolaus Graf von Matuschka was glad to note the trustworthy, personal, and open discussion and praised the format of the event: "The stakeholder ideas and assessments are of great importance for the further development of HOCHTIEF."
The results are taken into account in HOCHTIEF's CR work of and in part developed into specific projects. In the future, the dialogue with the interest groups will be held regularly, with focus on specific focus areas as required.
How do outsiders see HOCHTIEF? The clear majority of those surveyed in a study named HOCHTIEF first when they were asked which large companies in the German construction industry they were familiar with. This is the result of the image and reputation analysis that HOCHTIEF commissioned in 2016 (as in past years) from an independent market research institute. 84 percent of those surveyed described the Group’s image as good to excellent (see presentation). We thank you for your trust.